Week 27

LADY GAGA

1.Why has Lady Gaga been so successful? What strategy has she followed?

Lady Gaga is one of the most popular personalities in the world. She is well known pop artist with 23 million album sales and a five times Garmmy winner. She is famous for her famous voice and her over the top wardrobe.

Lady Gaga’s success didn’t solely come from her talent, it came from her loyal fan base and her engagement with her fans by building a community around them.

Her strategy was based on customer loyalty. She focused on her fans and quickly adapt to their needs and the changing environment. She also focused on various marketing tactics. She made use of the social media to advertise herself and create a brand image. The major reasons for her success are:

• Focus on her superfans and build her own community around them (littlemonsters)
• Stand up for issues that she believes in and share them
• She understood her audience very well
• Making herself flexible and changing radically with the vast changing music industry
• Creating her own brand with her outrageous fashion
• Making her music simple and easily adaptable by any one around the world

2.If you were advising her on her future strategy – what analysis would you undertake? What models or theories would you use?

Though she is loved my many people many other artist and critics criticize as being a mimic rather than an original artist. She simply focus on her image being a rebellion when she is none of that. Therefore, in future if she focused more on her music and creativity she can achieve greater success.

An internal analysis can be done to analyze her strategy.

Visibility:

She sold about 10 million copies of her first album fame. She has many other skills like piano and writing songs. She should use her talent to the stage performances. She sold about 10 million copies of her first album fame.

Credibility:

She is passionate about her fans. She maintains loyalty and shares her values with them. She should remain true to her current fan base.

Expertise:

She has a great knowledge about the industry she is competing in. She should always try to do new to attract the audience towards her and strategies it with the needs of the customer.

Power:

She is one of the most influential people on earth. She has been able to continuously change her style and fashion along with time. She also focus on music genres which are highly in trend. She also took a great advantage of the social media to market herself. 

References:

Bailey, F., 19 May 2011. BBC.co.uk. [Online] Available at: http://www.bbc.co.uk/news/entertainment-arts-13458791 [Accessed 7 January 2014].

Jamie Anderson, J.R.a.M.K., 2013. London Business School. [Online] Available at: http://bsr.london.edu/lbs-article/724/index.html [Accessed 7 January, 2014].